Artificial Intelligence

AI ARTIFICIAL INTELLIGENCE

AI transforms branding, offering insights and tools for brand elevation

May 234 min read

Case Study: Liquid Death - The Brand That Revolutionized Bottled Water

Discover how a bottled water brand has turned a basic product into a symbol of attitude and sustainability

May 205 min read

How to Define Your Master's Thesis Project with an Innovative Prompt

I created a prompt that has helped over 90% of students find clarity and direction in their projects

May 142 min read

Brand Positioning: The case of Renova Black Toilet - The Sexiest Toilet Paper in the World

Exploring the unconventional story of Renova, the Portuguese brand that turned an ordinary product into a symbol of desire and...

"I loved the Book. I see brands in a different way and it helped me with my company"

Susana Marques, Coimbra

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